Christina Torres
Vice President of Marketing @Orpheum Theatre Group
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WORK HISTORY
Vice President of Marketing @Orpheum Theatre Group
Memphis, TN, US
Promote touring Broadway, concerts, comedy, educational programs, rental opportunities, and fundraising initiatives.Manage a team that is collectively responsible for all aspects of marketing: advertising, press and public relations, social media, email marketing, website maintenance, graphic design, branding, and content creation. Cultivate, facilitate, and implement collaborative marketing strategy with internal and external partners and stakeholders.Lead staff searches, onboarding, and professional development strategies.Manage budgets, strategic advertising plans, and vendor relationships.Plan and manage the organization’s annual Broadway Season Reveal event.Advance relationships with the Broadway League, an industry trade organization, through volunteer service and leadership.
EDUCATION
Searcy High School
High School Diploma
Lambuth University
Bachelor of Arts, Theatre
Savannah College of Art and Design
Master of Arts (M.A.), Arts Administration
ABOUT CHRISTINA TORRES
An empathic leader, creative collaborator, and strategic marketer with over 13 years in arts, entertainment, and marketing. Skilled in Team Dynamics/Team Management, Media Buying, Advertising Strategy, Budgeting, Communication, and Editing. Results-driven professional with a Master of Arts (M.A.) focused in Arts Administration from Savannah College of Art and Design.
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