Christina Kupstas
Lead Data Analyst, Customer Insights & Data Analytics @Ryder System, Inc.
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WORK HISTORY
Lead Data Analyst, Customer Insights & Data Analytics @Ryder System, Inc.
Miami, FL, US
Developed and automated customer and prospect scoring models, improving sales prioritization and increasing acquisition efficiency• Designed enterprise-level marketing data models and fact tables, consolidating multiple data sources into a single source of truth• Built executive dashboards in Tableau and Power BI to track retention, asset utilization, and performance metrics• Automated end-to-end workflows for targeted marketing campaigns, improving targeting accuracy and operational efficiency• Partnered with cross-functional teams to translate business requirements into scalable analytics solutions
EDUCATION
Florida State University
Bachelors of Arts
SKILLS
ABOUT CHRISTINA KUPSTAS
Goal-oriented analytics and Business Intelligence professional with 8+ years of experience.
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