Christina Knight
Managing Editor of Institutional Marketing @The WNET Group
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WORK HISTORY
Managing Editor of Institutional Marketing @The WNET Group
New York, NY, US
Lead content marketing strategy for digital platforms of most watched television station in the PBS network, THIRTEEN. Oversee brands and align mission-driven messaging across website, fundraising communications, agency content, social media, community engagement events, and multiple weekly newsletters, while promoting digital and broadcast content.Initiated and manage blog that drives 10% of site traffic, earning organic, new visitors.
EDUCATION
Wellesley College
Bachelor of Arts (B.A.)
SKILLS
ABOUT CHRISTINA KNIGHT
I navigate the matrix of content creation, marketing, user-experience, fundraising and branding every day. Working in public television, I have bridged digital and marketing and engagement teams to usher the informative and inspiring content of PBS and The WNET Group to multiple sites, apps, newsletters, and social platforms to reach new audiences and serve the diverse population of the New York City metropolitan region. I lead strategic planning with a wide-angle view of company and program priorities and respond quickly to change and nuance with the the eye of an experienced editor and writer. I think a lot about my audience and use SEO, analytics and hooks to guide people to content. My blog for a video-centric site attracts 10% of its traffic. My panelist curation for an obscure topic at a popular book festival gained a standing-room only audience amid competing events. An Instagram campaign about a little known photographer increased followers 200% in seven months and engaged 3,377 uses of a unique hashtag.Specialties: digital media content, brand messaging and consistency in multibrand company, goal setting and measurement, modeling digital collaborations, analytics, writing and editing, copyediting, social media, partnering, user-generated content.Subject areas: arts and culture, history, travel, New York City, Berlin.
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