Christina Kaesshoefer
Free Author @Verlagsgruppe Droemer Knaur GmbH & Co. KG
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WORK HISTORY
Free Author @Verlagsgruppe Droemer Knaur GmbH & Co. KG
Munich, DE
EDUCATION
University of Greenwich
Economics
Hochschule München University of Applied Sciences
Diplom Betriebswirt (FH), Betriebswirtschaft, Schwerpunkt Marketing / Retail
Seva Institut München
Ayurvedische Medizin/Ayurveda
ABOUT CHRISTINA KAESSHOEFER
In the last 20+years I have developed an outstanding knowledge and intuition about business models, brands and consumers. My expertise stretches across various industries, which I believe is unique: Fashion / Lingerie Retail Sports / Outdoor Longevity / Wellness Luxury Jewellery MobilityMy roles include (based on requirements)↔ CMO↔ Interim CMO↔ Executive Advisor ↔ Non-exec Board Member ↔ Keynote Speaker↔ Moderator / Podcast HostBased on these operational and C-level roles, I understand market mechanism and consumers lifecycle management and what it takes to create loyal fans.I share in-depth insights on women, their buying behavior, needs and how brands and retailers can successfully address these target audiences with consumer-centric models, products & experiences to grow their business with longterm value.Companies I have worked with and for (among many others):Diesel Denim, Triumph, Adidas, Jack Wolfskin, Sport Scheck, Otto Versand, Tamara Comolli Fine Jewellry, Droemer Knaur Publishing,Verband der Automobilindustrie, Messe München (IAA MOBILITY, ISPO Munich), GfK, Garmin, L’Oréal, Condé Nast, Vogue Germany, Sheego, Hubert Burda Media, Fashion Cloud, Silhouette and Red Bull.When you value an expert outside view on your business and brand, contact me, either through or drop a PM.
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