Christina Johnson
Creative Director, Editorial for Emea & Ap & J @Workday
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WORK HISTORY
Creative Director, Editorial for Emea & Ap & J @Workday
Lead and mentor a team of high-performing Copywriters and Creative Managers based in the UK and Singapore- Own brand consistency and voice across all our channels, ensuring the work we produce reflects Workday’s tone and positioning – but also reflects regional audiences- Serve as creative copy lead for our flagship event, Workday Rising EMEA. Oversee the multi-channel content across web, demand generation, on-site experiences, advertising and direct mail- Partner with Marketing leaders to develop high-impact, insight-driven creative campaigns for events, advertising, video, digital, print, social and ABM- Develop curated, audience-first content strategies tailored to HR, finance and IT to drive engagement, trust and conversion.
EDUCATION
Nottingham Trent University
MA, Newspaper Journalism
University of Leicester
BA, History
SKILLS
ABOUT CHRISTINA JOHNSON
Creative Director, Workday
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