Christina Li
Manager Ii, Data Science @PayPal
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WORK HISTORY
Manager Ii, Data Science @PayPal
San Jose, CA, US
Leading growth data science team for Venmo.
EDUCATION
Shanghai International Studies University
Bachelor of Science (B.S.), Business Administration
Northwestern University
Master of Science (M.S.), IMC - Analytics
SKILLS
ABOUT CHRISTINA LI
11+ years experience in data science and analytics for marketing, growth and product Master of Science from Northwestern University - Data science, statistical testing, experimental design, A/B testing, multivariate testing, regression modeling, data visualization (Hive, SQL, R, Python, Tableau)- Adtech, Ads Measurement, Ad product development, Bidding algorithm development, Data transformation and privacy safe measurement solution- Product growth, funnel insights, customer journey analysis, metrics definition and development- Performance marketing, paid media, paid search, paid social, SEO, display, lead generation, web analytics, multi touch attribution, marketing mix modeling, lift study, incrementality test, AB test, budget allocation and reporting (Adwords, BingAds, Google Analytics, Adobe Analytics)
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