Christina Hall
Strategic, results driven sales and marketing professional
- Role
- Marketing Operations Manager at Deltek
- Location
- Palm Beach Gardens, FL, US
- LinkedIn followers
- 500 followers
Experience
Marketing Operations Manager
Oct 2020 — Present · Palm Beach Gardens, FL, US
Lead marketing ABM strategist responsible for the daily development, execution and optimization of account-based programs and tactics through the management of the Deltek Demandbase instance. Collaborate and provide enablement to the go to market demand generation and digital teams to execute and report on ABX programs, and utilize account centric targeting and segmentation within marketing campaigns Responsible for strategic management of the Deltek MarTech stack and roadmap, including the management of evaluations and implementations across data management, data enrichment, account-based strategies, event solutions and marketing automation and go-to-market solutionsIdentify operational inefficiencies within marketing technologies and collaborate with marketing operations, IT, sales, and sales enablement to architect efficient and effective campaign and lead management processes and programsDesigned and implemented a sales and marketing data strategy that through automation governs, automates, scales, and orchestrates data hygiene as agreed upon through the Deltek internal data governance council
Education
University of Antwerp
Bachelor's degree, International Business/Trade/Commerce
2008 — 2008
James Madison University
BBA, Marketing & International Business Concentration, History minor
2006 — 2010
Stone Bridge High School
Advanced Diploma
2003 — 2006
Skills
- Cvent
- Analytical Skills
- Google Analytics
- Social Media
- Project Management
- Google Adwords Professional
- Marketing Automation
- Facebook Marketing
- Eloqua
- Microsoft Crm
- Marketing Strategy
- Wordpress
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