Christina Grant-Backus

About Christina Grant-Backus

For as long as I can remember, I\'ve been drawn to the power of stories. Stories that connect people, spark ideas, and create lasting impact. This fascination began in childhood, where my aspirations ranged from marine biologist to clown, reflecting a curiosity that I’ve carried into my career.With over 10 years in corporate communications, I\'ve had the opportunity to bring people together, driveengagement, and make a difference through transparent and honest messaging. Whether leading a teamthrough a crisis or shaping a brand\'s narrative, I focus on fostering genuine connections and crafting compelling stories that resonate with diverse audiences.One highlight of my career was leading the associate giving campaign at PetSmart, which raised over $13 million in six years for causes close to our associates\' hearts. More than the numbers, it was about creating a culture of giving and showing the impact of our contributions on the community—a reflection of my commitment to purposeful work.Beyond corporate achievements, I’ve also supported our team\'s design needs, crafting visually engagingpresentations and collateral that brought our communications to life. I believe that communication is more than delivering a message—it\'s about making a lasting impact, whether through strategic campaigns or a well-timed interview with our CEO.Outside of work, I enjoy hiking, karaoke with my kids, and volunteering with the Fresh Start Women\'sFoundation, where I\'m dedicated to empowering women to transform their lives. I’m captivated by all things colorful, kitsch, and mid-century, which often spills over into my creative pursuits.Let’s connect if you share my vision for clear communication and making a positive impact. I’d love to explore how we can collaborate to create something meaningful!Skills: Corporate Communications, Crisis Management, Community Engagement, Strategic Storytelling, Brand Management

Experience

1. Co-founder & Principal, Strategic Communications

   Nopal Social Lab

   Oct 2024 — Present · Phoenix, AZ, US