Christina Calame
Senior Director, One Platform Marketing @NBCUniversal
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WORK HISTORY
Senior Director, One Platform Marketing @NBCUniversal
Promoted from Marketing Director to Senior Director within 14 months.• Engineer and implement groundbreaking multi-platform marketing campaigns for the Luxury Auto, Travel, and Insurance sectors, leveraging cultural insights for strategic impact.• Forge strategic collaborations with sales leaders and external agencies to convert NBCUniversal’s IP into captivating brand stories.• Orchestrate communication strategies with PR and media teams, significantly boosting campaign visibility and engagement.• Spearhead client-centric projects, consistently securing repeat business through innovative practices.• Develop the NBCU One Platform Gen Z Toolkit, setting new standards in thought leadership.• Supervise and mentored two marketing managers, significantly enhancing team capabilities and overall performance.
EDUCATION
The Wheatley School
High School
New York University
BA, Journalism & Mass Communications
SKILLS
ABOUT CHRISTINA CALAME
Senior Marketing Director with 17+ years of experience building culture-forward, multi-platform campaigns for brands, with expertise in the beauty, auto, travel and insurance categories. I turn brand vision into high-impact marketing across media, talent, influencer, and experiential—where premium storytelling meets performance.At NBCUniversal, I’ve led major red carpet moments, influencer-led activations, and custom media programs across TV, streaming, and social, helping brands show up impactfully in the moments that matter.Creative, strategic, and execution-obsessed. Big ideas, polished delivery, real results. Let’s connect.
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