Christina Bergonzi
Marketing Lead Digital Strategy, Campaign Execution & Project Management @Under Armour
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WORK HISTORY
Marketing Lead Digital Strategy, Campaign Execution & Project Management @Under Armour
Pittsburgh, PA, US
Support planning and execution of seasonal digital campaigns across ecommerce, retail partners, and owned digital channels.• Coordinate GTM workflows, including briefs, timelines, asset readiness, deliverable tracking, and cross-functional alignment across merchandising, creative, marketing, and digital product teams.• Manage online content updates and campaign-related site experience adjustments to ensure consistent storytelling and accurate representation of key product initiatives.
EDUCATION
Duquesne University
Bachelor of Science in Business Administration, Marketing
ABOUT CHRISTINA BERGONZI
I am a digital strategy, campaign execution, and project management leader with 15+ years of experience supporting ecommerce, online storytelling, and cross-functional digital workstreams. My background spans digital merchandising, campaign coordination, content readiness, site experience updates, and operational planning — all focused on delivering clear, consistent, and customer-centered digital experiences.I specialize in bringing structure, organization, and clarity to fast-moving environments. I enjoy coordinating across merchandising, creative, marketing, and digital product teams to ensure that seasonal stories, product launches, and digital assets are executed seamlessly and accurately.My work includes:• Planning and supporting seasonal digital campaigns• Managing GTM workflows, timelines, and cross-functional deliverables• Coordinating online experience updates and content placement• Improving processes, documentation, and executional efficiency• Ensuring accuracy and consistency across digital channels• Partnering with insights teams to understand customer behavior and performance trendsI’m passionate about creating clear, intuitive digital experiences and supporting teams with the structure and alignment needed to execute them successfully.
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