Christina Foxley Archer

About Christina Foxley Archer

I\'m a results-driven marketing and brand strategist with a passion for turning big ideas into campaigns that connect. Throughout my career, I\'ve led high-impact, multi-channel initiatives across publishing, retail, and nonprofit sectors — blending creative vision with data-driven insights to grow audiences, amplify brand presence, and drive measurable results.Whether I\'m launching a bestselling wellness book, producing packed-house events at an iconic NYC bookstore, or building influencer campaigns that spark conversation, I bring a deep understanding of what makes people engage — and how to get them to act.My expertise spans brand partnerships, advertising, social media, content marketing, and event strategy. I’ve led cross-functional teams, managed budgets, and built brand ecosystems that resonate across platforms. I thrive at the intersection of creativity and strategy — and I love building meaningful connections between brands and the communities they serve.Let’s connect.

Experience

1. Marketing & Publicity Consultant

   Greystone Books

   Aug 2025 — Present

   Lead the end-to-end marketing and publicity strategy for a high-profile health and wellness title, driving cross-functional alignment and maximizing visibility in a competitive category.• Develop and execute a Creative Brief to align internal teams across Marketing, Sales, and Publicity.• Direct media outreach strategy, including press releases, retailer copy, and targeted pitches to national outlets.• Advise five key stakeholders on campaign initiatives including GWP offers, paid advertising, influencer partnerships, and digital promotions.• Collaborate closely with the author on audience development strategies, including website UX, social media campaigns, and media training.• Manage the promotional budget, optimizing spends across channels to deliver maximum ROI and audience reach.

Education

• Vassar College

  BA