Christin Hinrichsen

About Christin Hinrichsen

I lead strategic marketing and client engagement within a leading financial advisory firm, with a focus on serving high-net-worth individuals, families, and business owners. My work centers on enhancing the client experience through personalized service, targeted communication, and brand-forward marketing initiatives that reinforce trust, loyalty, and growth.From a leadership and strategy perspective, I designed, built, and customized a firm-wide analytics dashboard in Qlik Sense integrating marketing, business development, and advisor performance data, providing leadership with a centralized tool to monitor KPIs, evaluate performance, and support data-driven strategic decisions.In my role, I serve as the primary point of contact for client inquiries, scheduling, and service coordination. I manage a high-touch client engagement program that includes personalized gifting, milestone recognition, and appreciation events designed to deepen relationships. I oversee the execution of our client service model, carefully tracking key touchpoints and cultivating referral relationships to support business development. I also help maintain our CRM to ensure pipeline accuracy, timely communication, and data-driven decision-making.On the marketing side, I develop and execute strategic campaigns tailored to affluent client segments, with an emphasis on effective messaging, brand positioning, and engagement. I design, manage, and maintain the company website, along with branded materials, presentations, and digital content that ensure consistency across all channels. I lead commercial production from concept and script development through to final execution, overseeing creative aspects, while cultivating and managing strategic relationships with major networks to maximize reach and impact. Additionally, I craft segmented communications and email campaigns that drive retention and loyalty, while supporting the planning and execution of both in-person and virtual events aligned with broader business goals.Additionally, I help foster a culture of creativity, innovation, and accountability, while mentoring junior team members to support their development and contribution.

Experience

1. Marketing and Client Development Manager

   Kendall Capital Management

   Jan 2026 — Present · Rockville, MD, US

   Lead strategic marketing and client engagement for a financial advisory firm, focusing on high-net-worth individuals, families, and business owners. Drive initiatives that elevate the client experience, build trust, and support long-term growth through personalized service, targeted communications, and impactful marketing strategies. Designed and implemented a firm-wide analytics dashboard in Qlik Sense, integrating business performance, marketing, and advisor metrics to provide leadership with actionable insights and support data-driven decision-making.

Education

• Towson University

  Bachelor of Science - BS, Family Studies and Community Development

  2011