Christi Homan
Marketing Insights | Virtual Testing | Audience Analytics | Channel Integration I Print Optimization | Postal Optimization | Creative Development | Increase Customer Engagement
- Role
- Account Executive Marketing Services (Dm, Campaign Strategy, Multi-channel) at Quad
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Christi Homan
Focused direct marketer, motivated by my customers unique needs. Data drives all…
Experience
Account Executive Marketing Services (Dm, Campaign Strategy, Multi-channel)
Apr 2013 — Present · Los Angeles, CA, US
Consumers do not consider brands, products and services in terms of ONLINE versus OFFLINE. We live in a physical world, informed by connected content. We browse in-store, buy online, and have things delivered to our homes - or the other way around. To have the widest reach, the deepest loyalty and the highest conversions, today\'s marketers need to have one content strategy when considering all the ways consumers interact with their products and brands. Doug McMillon, CEO of Walmart put it best when he said that he doesn\'t have a digital strategy but rather an everything strategy. As marketers, we simply cannot think of online and offline separately. PRINT AND DIGITAL NEED TO SING TOGETHER. There is no \"us\" against \"them\". Cutting off our digital noses to spite our print faces - not smart. Don\'t do it.But rather, understand the different roles that each play in the lives of consumers. A digital edition is convenient; a big glossy story book is comforting. Google search is instant; a beautiful magazine is immersive. An email message is efficient; a personalized mail offer is special. There is a time and a place for everything.At Quad we have asked tough questions, identified the changing consumers needs and have EXPANDED TO HELP IN UNEXPECTED WAYS. data strategies, Accelerated Insights testing, optimized content, and integrated print products, digital execution, packaging/InStore and logistics.
Skills
- New Business Development
- Contract Negotiation
- Management
- Direct Mail
- Executive Presentations
- Direct Marketing
- Print Management
- Account Management
- B2b
- Integrated Marketing
- 1 to 1 Marketing
- Cross Media Marketing
- Purl Programs
- Instant Id
- Data Modeling
- Fan Id
- Online Insite
- Us Postal Regulations
- Variable Data Printing
- Offset Printing
- Mobile Marketing
- Email Marketing
- Data Analysis
- Consultative Sales Professional
- Strategic Planning
- Program Management
- Database Marketing
- Marketing
- Pre-Press
- Marketing Strategy
- Strategy
- Multi-Channel Marketing
- Digital Printing
- Crm
- Digital Media
- Catalogs
- Print on Demand
- Business Development
- Customer Retention
- Wide Format Printing
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