Christie Yeoh Colby
VP Strategic Partnerships & Innovation @Little Cinema
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WORK HISTORY
VP Strategic Partnerships & Innovation @Little Cinema
Los Angeles, CA, US
Lead strategic marketing programs for Amazon, serving as the senior client partner across key initiatives- Spearhead strategies that connect digital and physical brand experiences- Architect scalable operational frameworks and AI-assisted workflows that power enterprise marketing programs for clients- Design and implement SOPs and infrastructure that enable intelligent automation across content, campaign, and partnership operations- Bridge strategic vision and technical execution by building systems that translate marketing objectives into repeatable, AI-ready processes.
EDUCATION
Cornell University
Bachelor of Arts (B.A), Economics
NYU Stern School of Business
Master of Business Administration (M.B.A.), Strategy, Marketing and Management
USC Annenberg School for Communication and Journalism
Master’s Degree, Communication Management
ABOUT CHRISTIE YEOH COLBY
I lead global marketing and commercialization strategies that grow IP, drive revenue, and expand brand equity. At Amazon, Disney, and Colgate-Palmolive, I’ve launched multi-billion-dollar franchises, negotiated $500M+ in global licensing and co-branding deals, and secured $200M+ in retail distribution agreements. My work spans digital, retail, and experiential channels, shaping brands worth up to $8B and reaching consumers in over 100 countries, earning industry recognition for both innovation and strategic business impact.Increasingly, my work sits at the intersection of marketing strategy and AI-enabled operations. I\'m designing the frameworks, workflows, and infrastructure that allow intelligent systems to scale campaigns, content, and partnerships.Specialities- Global Go-to-Market Strategy- Franchise & IP Commercialization- Licensing & Strategic Partnerships- Integrated Marketing Campaigns- Business Development & Deal Structuring- Omni-channel Retail Activation- Category & Brand Management- AI-Enabled Marketing Operations- Workflow & Framework Design- Operational Infrastructure for ScaleGirl With A Bark https://medium.com/@christie.yeoh
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