Christie Lagowski

About Christie Lagowski

Creative and passionate marketing and internal communications professional with proven…

Experience

1. Senior Manager, Communications

   Columbus McKinnon

   Oct 2021 — Present

   Oversee strategy and creative services for all product launches in the North American lifting business, averaging 5-7 per year. • Partner with Human Resources to develop and execute the company\'s global employee communications strategy. • Develop and manage the annual strategy for social media and content marketing. • Led a global corporate branding project to reinvent and refresh Columbus McKinnon\'s brand. • Work with sales enablement and digital teams to develop demand generation and lead nurturing campaigns to support the North American sales organization. • Manage, motivate, and coach a team of six writers and designers responsible for all creative services for the company\'s North American businesses.

Education

• St. Bonaventure University

  BA, Journalism/Mass Communication

  2001 — 2005

• Ithaca College

  Masters, Communication

  2006 — 2009

Skills

• Brand Development
• Leadership
• Strategic Communications
• Editing
• Search Engine Optimization (SEO)
• Social Media
• Brochures
• Content Management Systems (Cms)
• Internal Communications
• Direct Marketing
• Corporate Communications
• Ppc
• Sales
• Web Analytics
• Online Advertising
• Publishing
• Website Development
• Social Networking
• Advertising
• Corporate Branding
• Social Media Marketing
• Corporate Website Management
• Marketing Strategy
• Account Management
• Lead Generation
• Business Development
• Blogging
• Marketing
• SEO
• Web Content
• B2b Marketing
• Creative Direction
• Copywriting
• Email Marketing
• B2b
• Press Releases
• Product Marketing
• Cms
• Layout
• Public Relations