Christie Ramistella
Global Director of Project Management and Operations (Global Business Marketing) @TikTok
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WORK HISTORY
Global Director of Project Management and Operations (Global Business Marketing) @TikTok
New York, NY, US
Established the structure and operational processes for the Global Brand Studio team, including program management, design, copywriting, events, and video production.• Drove AI adoption by identifying business needs, shaping AI opportunities, and implementing tools to enable scalable, efficient workflows while program managing all initiatives.• Provide leadership and operational oversight for a team of four project managers and four video producers.• Optimized studio operations by creating comprehensive intake briefs, role frameworks, and tracking systems, improving alignment and efficiency across B2B and B2C assets, campaigns, and events.• Onboarded design and video agencies to enable the internal team to focus on high-impact projects, increasing output, improving efficiency, and reducing staffing costs.• Implemented self-serve tools and scalable asset to minimize reliance on internal team and agencies lower team costs.• Conducted analysis of regional creative demands to identify scalable asset opportunities to improve workflow efficiency.• Drove strategic planning by building annual roadmaps and partnering with marketing and regional teams to prioritize business needs, ensuring execution against key growth objectives.• Established business administration processes for contracts, invoices, budgets, and legal matters.• Implemented project management tools to enhance studio organization, resourcing, and performance.• Established business administration processes for contracts, invoices, budgets, and legal matters.• Created executive summaries and impact reports to highlight studio performance against strategic goals.• Led high-profile initiatives, including the TikTok Visual Identity Rebrand, TikTok Brand Guidelines, Product Campaign, product videos, and tentpole events like Cannes and TikTok World.• Executive Producer for regional video and photo shoots, overseeing strategy, production, creative direction, and end-to-end management.
EDUCATION
Purchase College, SUNY
Bachelor of Arts - BA, Major: History and Media / Minor: Archival Management
SKILLS
ABOUT CHRISTIE RAMISTELLA
Creative project and operations manager with 14 years of experience in advertising and marketing in both public and private sector. Skilled in project and account management, driving process, developing workflows, managing budgets, forecasting, and capacity planning. Resourceful and organized self-starter; leader and collaborator across cross-functional teams; and forging strong relationships with internal teams, partners, vendors, and external clients.Oversight of major projects from inception to completion of all creative media projects (digital/audio/copywriting/print/video/animation) and the delegation of resources across teams.
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