Christian Roemhildt

About Christian Roemhildt

Accomplished marketing leader with 10+ years of experience spanning brand, agency, and retail environments, bringing a holistic perspective to end-to-end consumer and customer marketing strategy and execution. Drives go-to-market planning, portfolio growth, and cross-functional alignment across Fortune 100 organizations and high-growth technology platforms.Owns marketing strategy from consumer insight through execution and performance outcomes, supported by portfolio prioritization, investment planning, operating cadence, and KPI-driven optimization. Guides teams, influences investment decisions, and translates strategy into measurable business results while operating across complex, regulated categories and multi-stakeholder environments.Known for building consumer-first, value-driven marketing programs that scale across channels, partners, and categories. Brings a strong balance of strategic planning and hands-on execution, with consistent focus on growth, efficiency, and performance accountability.Selected Accomplishments Drove retail and alcohol marketing initiatives delivering $325M+ in gross merchandise value in 2025 by shaping brand positioning, consumer value propositions, and cross-functional execution Delivered 11% year-over-year revenue growth across large-scale retail and alcohol portfolios by establishing KPI frameworks and informing executive prioritization decisions Led enterprise media strategy managing $70M+ in annual investment, delivering 20% year-over-year growth across search, video, digital, and performance marketing channels Built strategic partnerships across national brands and priority categories, unlocking 17% year-over-year growth through whitespace identification and go-to-market acceleration Influenced enterprise-level marketing and investment decisions for DoorDash and Best Buy, supporting executive strategy, annual operating planning, and portfolio prioritization c••••••••@gmail.comSkills:Brand StrategyPortfolio OwnershipGo To Market StrategyCampaign LeadershipP and L ManagementBudget OwnershipConsumer InsightsMarket PositioningIntegrated MarketingChannel StrategyRevenue GrowthPerformance MetricsData Driven StrategyBusiness AnalyticsCampaign MeasurementMarketing OptimizationCross Functional LeadershipExecutive AlignmentTeam LeadershipTalent DevelopmentBudget PlanningSales ForecastingMedia Mix ModelingMulti Touch AttributionTrade MarketingGoogle AdsSalesforceMarketoAdobe AnalyticsMarketing Investment PlanningKPI Framework DevelopmentCustomer Journey Analysis

Experience

1. Consumer Marketing Manager - Alcohol and Retail

   DoorDash

   Jun 2023 — Present

   I lead alcohol and retail marketing strategy in a highly regulated, multi-jurisdictional environment, driving GMV growth, category expansion, and consumer adoption through annual planning cycles. I own end-to-end consumer marketing from insight through execution, defining OKRs and KPIs to guide investment and optimization decisions. I partner cross-functionally across product, finance, analytics, and operations while managing agencies and mentoring two marketers to deliver scalable, consumer-first programs.

Education

• Prague University of Economics and Business

  Study Abroad Program with Academic Distinction in International Business - 2015

• University of Wisconsin-La Crosse

  Bachelor of Science - BS, Marketing

• University of Wisconsin-La Crosse

  Bachelor of Science - BS, Finance

Skills

• Marketing
• Microsoft Office
• Teamwork
• Digitial Marketing
• Time Management
• Research
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Customer Service
• Public Speaking
• Project Management
• Social Networking
• Social Media
• Leadership
• Management