Christian Panizza
Creative Director | 15+ Years in CPG, Fashion & Digital | Brand Storytelling, Packaging, Omnichannel Strategy
- Role
- Creative Director Production Director Project Manager at Bazooka Candy Brands
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Christian Panizza
Accomplished creative professional with 15+ years of expertise, passionate about using design and storytelling to drive business growth and enhance customer experience.
Experience
Creative Director Production Director Project Manager
Mar 2016 — Present · New York, NY, US
Lead a team of designers to develop brand storytelling and product packaging aligned with marketing strategies, contributing to a $127.1 Million revenue increase over 52 weeks - a 29.2% growth in 2024. Total sales in 2023 reached $395 million, with sales continuing to grow approximately 29% year over year through August.Directed teams in developing high-quality 3D packaging renders, enabling innovation teams to visualize and refine product concepts that directly contributed to a growing pipeline of new product innovations.Provided key creative direction to enhance e-commerce channels, optimizing the customer experience and driving business growth through increased engagement and conversion rates.Spearhead client-centric solutions, ensuring all creative assets enhance customer experience and strenghting market positioning, driving measurable business impact.Collaborate with cross-functional teams to maintain consistency in brand identity, overseeing project timelines and production workflows that supported sustained revenue growth.Identify emerging design trends and technologies, integrating innovative solutions into brand campaigns to increase engagement and amplify market reach.Transform complex client briefs into clear, actionable strategies, optimizing team productivity and creative output to directly support revenue expansion.
Education
Kean University
Bachelor of Fine Arts (BFA), Visual Communications
2002 — 2007
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.