Christiano Protti

About Christiano Protti

I am a highly motivated individual with strong communication and interpersonal skills gained over twenty years of experience within banking, retail, IT services and consumer products industries. Having developed and implemented a series of marketing and sales campaigns, has allowed me to gain solid expertise and insight into the buying trends and patterns of consumers. This, always taking into account, short, medium and long term considerations and focusing on current vs. future state strategy. At the core of this has been a robust approach to materializing growth opportunities, through the application of initiatives that resulted in the increase of marketing performance, brand awareness and providing a real and measurable benefit to organizations.Specialties: Marketing Plan, Marketing Metrics & Reports, Demand Generation Campaigns, Go-to-market strategies, Events Management, Alliance Marketing Activities, Branding and Identity, Marketing Intelligence

Experience

1. the Balvenie Single Malt Scotch Whisky Brand Ambassador

   William Grant & Sons

   Mar 2024 — Present · Miami, FL, US

Education

• Universidade Candido Mendes

  Bachelor, Business Administration

  1992 — 1997

• Thunderbird School of Global Management

  MBA, International Management

  2002 — 2004

Skills

• Social Media Marketing
• Strategic Partnerships
• Branding & Identity
• Market Planning
• Campaign Execution
• Public Relations
• Business Strategy
• Marketing
• Budgets
• Lead Generation
• Crm
• Strategy
• Budgeting
• Management
• Brand Management
• Brand Awareness
• Marketing Strategy
• Business Planning
• Market Research
• Event Management
• Campaigns
• Marketing Communications
• Trade Shows
• Alliance Marketing