Christian Neckermann

About Christian Neckermann

Commercialization of transformational, groundbreaking solutions to improve patients’ health is my passion. My specialty is partnering with business leaders to ensure a successful development and launch of leading-edge healthcare products. A strategic marketer and customer-driven business leader, I understand customer needs and create intelligent marketing strategies that enhance the patient experience and develop lasting customer relationships, while rapidly growing business and profits.Multinational ExpertiseI have worked with global pharmaceutical companies, as well as smaller biotech’s and start-up ventures, encompassing 40+ countries and numerous therapeutic areas.Customer-driven Go-to-Market StrategiesWhether a $10M opportunity or a multi-billion dollar business, seeking new insights in small and big data, combined with first hand research into understanding customer needs, has helped me identify business opportunities and successfully define strategies to capture profitable growth for brands and businesses across all stages of their lifecycle – from product development, through launch, to optimizing mature product portfolios.Solutions-Focused CollaborationI excel at working across functional and geographic boundaries, bringing together diverse perspectives and defining a path forward that achieves cross-functional collaboration towards a shared objective. I enjoy rolling up my sleeves and working in a team of people dedicated to finding new and better ways to achieve a shared vision. Together, we have launched new initiatives, built blockbuster products, turned around failing businesses, and improved the lives of uncountable patients and their families.Specialtieso Strategic Planningo Startups | Turnaroundso P&L Accountability | Financial Modelingo Market Assessment | Segmentationo Business Opportunity Evaluationo Customer Analysis | Researcho Brand Development | Revenue Growtho Portfolio Optimizationo Analytic Decision-Making

Experience

1. Founder and President

   Cogent Hc

   Jun 2005 — Present · Boston, MA, US

   Strategic Research | Analytics | Market Assessment | Customer Experience | Brand Building | Innovation Management Founded and relaunched Cogent HC (formerly Cogent Consulting) to help clients gain insights for guiding products through critical lifecycle phases including development, pre- and post-product launch, and late stage lifecycle management. We focus on strategic market research (both qual and quant), data analytics, and improving customer experience to drive top-line growth for global pharmaceutical and biotech clients as well as other innovative health care companies.Through Cogent’s network, we provide clients access to subject matter experts (SMEs) across a diverse set of specializations. We work cross-functionally to foster close partnerships, provide unbiased advice, challenge conventional thinking, and introduce new concepts to grow new and existing businesses.Specialties:Business Process Improvement, Business Cases, Clinical Development Planning, Competitor Analysis, Due Diligence, Forecasting, KPI / Measurement Plans, Market Research Planning & Analysis, Marketing Strategy, Marketing ROI, Modeling, Multi-channel Marketing, Product Life-Cycle Planning, Sales Optimization, Scenario Planning, Strategic Planning

Education

• INSEAD

  Master of Business Administration - MBA, Business Administration

• Brown University

  Bachelor of Arts (BA), Mathematics / Economics

Skills

• Market Research
• Team Leadership
• Business Analytics
• Market Segmentation
• Business Process Improvement
• Business Process Optimization
• Analytics
• Business Strategy
• Competitive Analysis
• Strategic Planning
• Marketing Strategy
• Scenario Planning
• Customer Insight
• Change Management
• Forecasting
• Strategy
• Oncology
• Crm
• Analysis
• Financial Modeling & Analysis
• Strategic Consulting
• Research Design
• Segmentation
• Customer Relationship Management (Crm)
• Business Development