Christianna Sarkis Gorin

WORK HISTORY

EDUCATION

SKILLS

ABOUT CHRISTIANNA SARKIS GORIN

As a senior marketing leader with 15 years of strategic executive expertise, I design health brand experiences that makes lives better and position health businesses for future success. My human-centered marketing and communications approach is apparent in all my work, and my scope of practice encompasses health brand and services specialties including pharmaceuticals, hospitals, health insurance, wellness products, and health advocacy. I am known in the industry for my success launching creativity-first health marketing offerings from the ground up, and I have played an instrumental role in catapulting VMLY & R Health to top agency status based on growth, innovation, client experience and impact on public health.Over the course of my career, I have partnered with virtually all the top pharma companies including Pfizer, AstraZeneca, Genentech, Lilly, Novartis, Bayer, Merck, Alexion, GlaxoSmithKline, Galderma, Boehringer Ingelheim, Sanofi Aventis, and Bristol-Myers Squibb. Clients have benefited from my ability to develop and optimize their brand narratives and experiences to propel awareness, adoption, category leadership, and customer loyalty. Additionally, I have conceptualized campaigns and elevated the brand footprint for several businesses driving health industry transformation including UnitedHealthcare/Optum and biopharmaceutical advocacy leader, PhRMA. Specialties:Health Agency TransformationCreative Brand StrategyNew Business & Organic GrowthAgency Leadership Culture Builder & Change Agent