Christianna Becker
Strategic Partnerships & Affiliate Manager
- Role
- Affiliate Marketing Manager at Generali Global Assistance
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Christianna Becker
Results-driven partnerships marketing leader with 10+ years of experience across various…
Experience
Affiliate Marketing Manager
Dec 2024 — Present · Sacramento, CA, US
Strategize and implement affiliate marketing initiatives that drive incremental growth, aligning with broader marketing objectives.Source, evaluate, and onboard new affiliates, including comparison sites and digital publishers, while nurturing long-term partnerships.Conduct regular performance analysis, optimize existing programs, and test new strategies to scale affiliate marketing growth.Collaborate with the in-house marketing team to ensure brand consistency and messaging alignment across affiliate platforms.Oversee compliance of affiliate activities with company policies, industry standards, and legal requirements through cross-departmental coordination.Review and audit creative materials and messaging for adherence to best practices and compliance guidelines.Manage budget allocation, forecasting, performance tracking, and monthly billing reconciliation processes for the affiliate program.
Education
California State University-Sacramento
Bachelor of Arts (BA), Communication Studies, Public Relations
2010 — 2014
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