Christian M. Carlson
Area Director, Marketing and Business Development @Simon Property Group
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WORK HISTORY
Area Director, Marketing and Business Development @Simon Property Group
Responsible for revenue generation through the sale of property and media assets as well as the creation, development, and implementation of the overall strategic marketing direction of the University Park Mall (Mishawaka, IN) and Lighthouse Place Premium Outlets (Michigan City, IN). Responsible for marketing and selling the assets of the malls to consumers, advertisers, marketing companies and the surrounding business communities- Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of each property- Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers securing retailer offers to enhance programming- Flawlessly execute all national and/or regional SBV programs and initiatives at the field level- Create annual marketing budget based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI- Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBITDA, SBV income, leasing, sales, overage rent, traffic, and market share- Coordinate all shopping centers visual merchandising, signage and advertising programs - Maintain effective media relations by fielding media calls and preparing responses- Focus on exponentially driving growth of our social media channels, including fan base for Facebook, Instagram and Twitter (social connections), as well as an increase in data collection, SMS, and Email (subscribers) for each property-Manage budget and goals for the gift card program
EDUCATION
The George Washington University
BBA
SKILLS
ABOUT CHRISTIAN M. CARLSON
Established, accomplished, and goal-driven sales and marketing professional with +15…
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