Christian Kratsas

About Christian Kratsas

I am a marketing leader with extensive experience driving go-to-market (GTM) efficiencies and full-funnel growth strategies, including acquisition, activation, retention, and expansion for startup and growth-stage B2B SaaS companies. My expertise lies in hiring and scaling high-performing cross-functional teams, transforming marketing analytics frameworks for predictability, and achieving consistent year-over-year new ARR pipeline growth. I excel at aligning sales-led and product-led (PLG) marketing strategies with C-suite objectives, effectively communicating and operationalizing those strategies, and delivering measurable results aligned with financial plans.I’ve managed eight-figure performance marketing budgets to meet business LTV:CAC expectations. I have built and transformed complex martech ecosystems from the ground up, revamped messaging and positioning strategies, and optimized go-to-market motions to unlock emerging opportunities in dynamic and fast-paced environments. My focus on data-informed decision-making ensures that every marketing initiative contributes to sustainable growth.I am passionate about fostering a human-centered, results-driven culture where teams are empowered to experiment, iterate, and adapt quickly to meet rapidly changing demands. As a curious leader who exudes positive energy, I thrive on getting the right things done the right way. Outside of work, I enjoy single-origin coffee, celebrating my Greek heritage, navigating the joys of parenthood 🤩, and sharing my love for vintage guitars and recording equipment.KEY SKILLS INCLUDE:Growth Marketing Strategy | Go-to-Market Planning | Team Leadership & Coaching | Marketing Operations & GTM Efficiency | Integrated Marketing Campaigns | Account-Based Marketing (ABM)| Conversion Rate Optimization (CRO)| Search Engine Optimization (SEO)| Lifecycle Marketing | Marketing Automation (Pardot, HubSpot, Marketo)| Marketing Technology Integration | Paid Acquisition Marketing | Web Strategy | Product-Led Growth (PLG)| Analytics & Data Visualization | Brand Marketing | Creative Strategy | Messaging and Positioning

Experience

1. Director, Marketing Campaigns

   Zscaler

   Mar 2025 — Present

Education

• University of Pittsburgh

  Bachelor of Science - BS, Business Administration, Marketing

Skills

• Product Marketing
• Social Networking
• Social Media Marketing
• Microsoft Excel
• Inbound Lead Generation
• Integrated Marketing
• Customer Retention
• Email Marketing
• Social Media
• Advertising
• Google Adwords
• Content Management
• Sales Development
• Marketing
• Demand Generation
• Hubspot Marketing Automation Software
• Microsoft Word
• Google Analytics
• Photoshop
• Analytics
• Content Strategy
• Marketing Strategy
• Facebook
• Lead Scoring
• Illustrator
• Blogging
• Lead Generation
• Market Research
• Digital Marketing
• Marketing Automation
• Social Media Strategy
• Wordpress
• Public Speaking