Christian Guerrero

WORK HISTORY

EDUCATION

ABOUT CHRISTIAN GUERRERO

Programmatic & Performance Marketing Manager | Healthcare & Tech Advertising | Data-Driven GrowthI’m a programmatic and performance marketing professional with 4.5 years of hands-on experience driving measurable business outcomes across highly regulated and data-intensive environments, with a strong focus on healthcare, pharma, and tech clients.Currently operating at the Manager level within an agency setting, I lead end-to-end strategy and execution for complex programmatic programs, owning planning, activation, optimization, and performance storytelling across multiple DSPs and data partners. My work sits at the intersection of advanced audience strategy, analytics, and scalable media execution translating fragmented data into clear actions that improve efficiency, reach, and real-world outcomes (including patient engagement and conversion in regulated categories).My expertise includes:Programmatic strategy across major DSPs and SSPs (DV360, The Trade Desk, DeepIntent, Walmart DSP, and others)Audience development (healthcare data partners, deterministic and modeled segments, identity-based targeting)Full-funnel optimization (prospecting, retargeting, frequency management, supply path optimization)Budget ownership, forecasting, and performance accountability across six and seven figure portfoliosCross-functional leadership with analytics, strategy, creative, and client teamsPerformance reporting and optimization road mappingI’m known for being highly analytical, detail-oriented, and collaborative someone who can both zoom into the data and zoom out to align media strategy with broader business goals. I take pride in building strong client relationships, mentoring junior team members, and creating structure in fast-moving environments.Long term, I’m passionate about moving deeper into marketing leadership, where I can apply my programmatic and analytics foundation to broader growth, lifecycle, and product driven marketing initiatives particularly within tech, health, and consumer focused brands.