Christian Dietrich
Content Strategy @Elevance Health
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WORK HISTORY
Content Strategy @Elevance Health
New York, NY, US
Leading digital and content strategy for new brand launch 2024 and beyond. Driving both cross-functional integration as well as segment-centric content strategy as part of a broader omnichannel strategic plan & roadmap. Includes journey maps, ecosystem maps, target segmentation and segment personas, demand gen, acquisition, engagement to high value actions and conversions as well as retention and loyalty strategies and programming. All of which starts and ends with IA, UX and CX inputs and drivers that informs content types and forms.
EDUCATION
University of Wisconsin-Madison
BA, English, History
University of Wisconsin - Madison
Bachelor of Arts (B.A.), History & English (Double Major)
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