Chris Cox
Director of Marketing and Communications at Pittsburgh Opera
- Role
- Director of Marketing and Communications at Pittsburgh Opera
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
Experience
Director of Marketing and Communications
Sep 2015 — Present · Pittsburgh, PA, US
Pittsburgh Opera is viewed as one of the most vibrant opera organizations in the U.S, with a rich artistic tradition, outstanding educational programs, an acclaimed artist training program, and a progressive outlook toward the future.Results* Helped reverse ticket sales decline. Sales declined an average of -5.3% a year for the six years before I arrived. Sales increased an average of +2.2% each of the first four years I’ve been here.* Modernized subscription renewal process, implemented targeted offers to different customer segments* Improved digital marketing - launched mobile app; created Instagram account; grew number of followers across Facebook and Twitter; oversaw paid digital ad campaigns using geo-fences and cross-platform re-targeting; led refresh of e-newsletter template which dramatically increased CTR* Energized and organized systematic media outreach efforts, which led to increased coverage and coverage by new outlets* Expanded partnerships and collaborations with other area arts groups and community organizations
Education
Cornell University
Bachelor of Arts (B.A.), Philosophy
1991 — 1995
Skills
- Online Marketing
- Direct Marketing
- Advertising
- Digital Strategy
- Mobile Marketing
- Analytics
- Creative Direction
- Integrated Marketing
- User Experience
- Marketing Strategy
- Interactive Marketing
- Account Management
- SEO
- Strategy
- Interactive Advertising
- Product Development
- Creative Strategy
- Account Planning
- Brand Development
- Online Advertising
- Digital Marketing
- Email Marketing
- Media Planning
- Sem
- Multi-Channel Marketing
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