Christian Castellani
Director of Wholesale Sales @Paka Apparel
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WORK HISTORY
Director of Wholesale Sales @Paka Apparel
Leading the wholesale transformation and scaling strategy for a mission-driven brand entering omnichannel growth.Spearhead the wholesale business strategy to support PAKA’s growth, aligning retail partnerships with brand values and go-to-market prioritiesBuild and lead the wholesale division from the ground up, including team hiring, process design, and operational oversight across all growth phasesDevelop and execute a specialty retail expansion roadmap, integrating consumer insights and cross-functional collaboration across product, brand, and marketingOwn and optimize PAKA’s wholesale P&L, managing revenue, margin, and profitability targets, while driving disciplined investment strategiesChampion go-to-market execution through clear KPI development, sales forecasting, and in-season reporting to align with company-wide planning and inventory needsLead the transition from a D2C model to a fully integrated omnichannel strategy, establishing scalable operations and onboarding systems for retail partnersFoster deep industry relationships to unlock growth opportunities and enhance the brand’s specialty and outdoor retail market presenceLead strategic wholesale activations and events, combining hands-on execution with brand storytelling to create impactful consumer touchpointsRecruit, mentor, and retain high-performing team members, building a values-driven, collaborative sales organization aligned with long-term objectivesPartnering with product and operations leaders to ensure wholesale channel needs are incorporated into long-range product planningEmbedding industry best practices into wholesale processes, driving operational efficiency and cross-functional alignment across sales, logistics, and planning
EDUCATION
Lehigh University
BA, Political Science
USC Marshall School of Business
Master of Business Administration (MBA), Strategy, Marketing, Finance
SKILLS
ABOUT CHRISTIAN CASTELLANI
Strategic and results-driven business leader with deep expertise across Sales, Marketing, Omni-Channel Retail, and Go-To-Market strategy. I bring a well-rounded background spanning the Outdoor, Action Sports, and Fashion industries—having served as a Buyer, Digital Marketer, DTC Merchandiser, and Sales Leader committed to driving brand growth across all channels.Currently leading Global Wholesale for a brand expanding into the Wholesale environment, I leverage a strong foundation in strategic sales, omni-channel retail, and brand building to deliver top-line growth and long-term value.My cross-functional experience includes:Sales & Business DevelopmentGo-To-Market & Channel StrategyDigital Marketing & Performance Media (including affiliate, email, retargeting, paid search, and SEO)DTC & Wholesale MerchandisingProduct Line Management & Product CreationInventory Planning & Off-Price BuyingSupply Chain & ForecastingI’ve consistently exceeded revenue targets, sell-through goals, and ROAS benchmarks by aligning brand vision with data-driven strategies and high-performance execution.
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