Christian Bello

About Christian Bello

Writer, storyteller, collaborator and branding enthusiast. From covering college…

Experience

1. Brand Strategist, Media Manager & Content Creator

   PGA TOUR

   Aug 2005 — Present

   Manage, copywrite and curate content for all of PGA Tour veteran Pat Perez\'s social media platforms, as well as business development, PR and brand strategy with partnerships.Implemented rebrand of Pat Perez through his social platforms—creating viral moments through humor, music, pop culture and other on-brand references that focused on his unique off-course personality. Perez-related content was highlighted and praised via PGATour.com, GolfDigest, GolfChannel, theCHIVE, Foreplay (Barstool Sports)—while creating earned media opportunities for Pat by way of articles in national publications like the New York Times, Sports Illustrated, The Players Tribune, as well as video content co-created with humor site, The Kicker and SkratchTV.Instrumental in securing sponsorship between Bill Murray\'s apparel line (William Murray Golf) and Perez—making him the brand\'s first official ambassador in February 2016, through January 2023.**As of 2022, Perez has since moved over from the PGA Tour to the new LIV Golf Tour, but my responsibilities remain the same.

Education

• University of Florida

  Bachelor of Arts (English), English

  1996 — 1998

Skills

• Customer Service
• New Business Development
• Online Advertising
• Email Marketing
• Marketing Communications
• Facebook
• Css
• Social Media
• Html
• E-Commerce
• Online Marketing
• Marketing
• Copy Editing
• Javascript
• Digital Media
• Microsoft Office
• Blogging
• Lead Generation
• Research
• Guitar
• Project Management
• Graphic Design
• Account Management
• Music
• Branding & Identity
• Web Development
• SEO
• Wordpress
• Public Relations
• Sem
• Digital Marketing
• Microsoft Excel
• Photoshop
• Web Analytics
• Sports
• New Media
• Editing
• Sound
• User Experience
• Marketing Strategy