Christian Bayley
Global Head of Licensing and Consumer Products
- Role
- Global Head of Licensing and Consumer Products at Roblox
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Christian Bayley
I consider myself extremely fortunate in my 20+ year career to have worked with some of the best, most innovative brands in the world (both large and small). And to have had the honor of having worked with some of the most inspiring and talented individuals I have ever known. In this time I have worked with literally hundreds of companies in nearly every industry. The intersection of business, technology and design is my home, and I have been an active participant in the shaping of technology tools, trends and new media, as it has evolved to become the cornerstone of modern business and marketing.My career has evolved over time from functional project based roles to project leader, to corporate manager, to corporate leader. Every step along the way has proven valuable and day to day i still touch each level. I continue to strive to make impact, be relevant, and inspire.and work with others who do this to me. I welcome any inquiries and opportunities and I am always available for a conversation, as I have found some of life\'s most profound journeys sometimes come from unexpected places.Specialties: C-level/EVP managment and marketing experience, deep digital media expertise, search/seo/sem, micro media, web development, experiential marketing, brand activation, brand strategy, social media, corporate and project level strategy, creative direction, social media, branding, product design, launch strategy, media negotiations, sustainability, executive producer, sports and entertainment, technology, dot com warrior, finance, board of directors, start-up, don\'t let society dictate what is delicious.Christian Bayley is an Executive Marketing leader who lives in Santa Monica with his wife and two children.
Experience
Global Head of Licensing and Consumer Products
Jun 2021 — Present
As the Global Head of Licensing and Consumer products at Roblox I lead the team that builds memorable and innovative partnerships and products that empower our global fans to celebrate and commemorate the millions of experiences on the Roblox platform. We are the bridge between the Metaverse and the real world.
Education
Portland State University
MIT, Innovation and Technology
Portland State University
BA, Management
Portland State University
MBA, Strategic Planning
Portland State University
BA, Marketing and Advertising
Portland State University
BA, Finance
Skills
- Event Management
- Digital Strategy
- Strategy
- Collateral
- Search Engine Marketing
- Product Design
- Start-Ups
- Creative Direction
- Brand Development
- Marketing
- Brand Strategy
- Brand Architecture
- Negotiation
- Email Marketing
- Graphic Design
- Web Development
- Experiential Marketing
- SEO
- Marketing Strategy
- Sem
- Integrated Marketing
- New Media
- Direct Marketing
- Strategic Partnerships
- Online Advertising
- Digital Media
- Mobile Marketing
- Branding
- Brand Activation
- Digital Marketing
- Relationship Marketing
- Graphics
- Advertising
- Mobile Applications
- Trade Shows
- Finance
- Brand Awareness
- Logo Design
- Social Media
- Social Media Marketing
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