Christian Campos
Senior Manager, Media Strategy & Activation @ Verizon | Integrated Marketing, Paid Media Strategy
- Role
- Senior Manager, Media Strategy & Activation at Verizon
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Christian Campos
Paid Media, Strategy, and Integrated Planning Leader specialized in developing and executing data-driven campaigns that drive growth, pipeline, and ROI. At Verizon, I manage media strategy, investment, and activation for acquisition and retention campaigns, while collaborating with analytics teams to enhance Above-The-Line measurement across channels including Linear, OTT/CTV, Audio, Programmatic, Paid Social, Paid Search, and Custom Content channels. My expertise spans comprehensive media mix modeling, B2C and B2B paid media targeting, and cross-channel strategies including programmatic, paid social, paid search, and video. I take pride in collaborating with multidisciplinary teams to deliver impactful campaigns and mentor rising professionals to foster growth within the organization.
Experience
Senior Manager, Media Strategy & Activation
Jun 2021 — Present · New York, NY, US
Managed media strategy and activation for Verizon Business Group, focusing on acquisition and retention campaigns. • Directed integrated planning with media agencies and creative teams, ensuring alignment with business unit stakeholders. • Developed B2B paid media targeting strategies for high-value campaigns, including product launches and sports partnerships. • Collaborated with Analytics to enhance measurement frameworks such as MTA, demonstrating growth in full-funnel paid media ROI.
Education
University of California, Berkeley
Bachelor of Arts - BA, Communication and Media Studies
University of California, Berkeley
Bachelor of Arts - BA, Political Economy
Skills
- Creative Writing
- Reports
- Community Outreach
- Community Development
- Microsoft Office
- Program Development
- Management
- Social Networking
- Social Media Measurement
- Spanish
- Social Media Marketing
- Public Relations
- Public Speaking
- Social Media
- Wordpress
- Leadership
- Editing
- Ms Excel Pivot Tables
- Adobe Creative Suite
- Microsoft Excel
- Powerpoint
- Solutions Marketing
- Event Planning
- Marketing
- Fundraising
- Marketing Strategy
- Nonprofits
- Communication
- Photoshop
- Press Releases
- Blogging
- Research
- Data Analysis
- Data Collection
- Doubleclick for Publishers
- Online Marketing Analysis
- International Relations
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