Christian Loesing
Ecommerce Manager @Husqvarna Group
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WORK HISTORY
Ecommerce Manager @Husqvarna Group
US
Lead the direct-to-consumer and Amazon business for Husqvarna\'s robotic lawnmower line (Automower) in North America, which generated $7M in revenue in 2023 — a 42% increase from the previous year.Collaborate cross-functionally with brand, engineering, and sales teams to continually enhance product merchandising on Husqvarna.com and Amazon. Conduct weekly paid media audits on Google AdWords and Meta Ads manager accounts, providing actionable insights to account managers at our agency of record.Work closely with internal legal teams to ensure compliance in the collection and distribution of all first-party data.Developed and integrated a comprehensive buying guide, aiding customers in model selection and attributing to over $1M in sales.Spearheaded the onboarding and implementation of a new affiliate program, which last year contributed to a substantial 20% increase in B2C sales across all product categories.
EDUCATION
University of Central Missouri
BS/BA, Marketing
SKILLS
ABOUT CHRISTIAN LOESING
Data-driven eCommerce Manager with a pragmatic approach to customer acquisition and long-term retention. In 2020 I led a team that took a new consumer products brand from zero to $2M in less than nine months.
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