Christian Stöger

Head of Retail Analytics Data Science @nonplusultra

Munich, DE

At Nonplusultra, I lead our Retail Analytics department, helping tech brands navigate the complex European retail landscape with clarity, speed, and measurable success.Together with my team, we transform scattered data into strategic insights. Our daily work includes forecasting, performance benchmarking, evaluating field service impact, auditing marketing and POS activities, and building automated, scalable reporting systems.But it’s more than just that. I’m responsible for shaping the department’s vision, optimizing internal processes, leading a cross-functional team, and constantly evolving our analytics offering to create long-term value for our clients.My role combines strategic leadership, client consulting and innovation management. I make sure that our analytics drive real-world decisions and deliver value where it matters.

Technical University of Munich

Bachelor of Science (B.Sc.), Wissenschaftliche Grundlagen des Sports

Universität Salzburg

Master of Science - MS, Sport-Management-Medien