Christian Siehler
Head of Product @BIKE24
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WORK HISTORY
Head of Product @BIKE24
Leipzig, DE
Responsible for the product management of the 9-digit E-Commerce Offering and Order Management Solution • Building a team of 5 amazing product managers, 4 product designers and 2 agiles coaches from scratch to drive the value of the digital products • Establishing an 5-pillar agile operating model leveraging an empowered team model with OKRs • Replaced the search engine to resolve the customer’s biggest pain point and improved relevant KPIs by more than 10% • Successfully relaunched the Shop to supersede a more than 10 year old UI • Enabled the E-Commerce Solution to stand the most successful „Black Friday“ in the company’s history
EDUCATION
HTWK Leipzig
Master of Engineering (M.Eng.), Media Management
Hamburg University of Applied Sciences
Bachelor of Science (B.Sc.), Media Technology
ABOUT CHRISTIAN SIEHLER
I am a digital product leader and entrepreneur, specialized in web and video technology. Since more than 15 years I build, manage, and scale digital products, ranging from large scale e-commerce over international SaaS applications to pioneering AI-based Augmented Reality solutions. Due to my position as product owner and founder, I successfully carried responsibility for business-critical projects, hired and mentored younger colleagues as well as defined, communicated and implemented product visions. At the companies I co-founded or worked for, I gained a track record of building complex technical systems in highly dynamic environments, requiring iterative and results-driven strategies. Products I developed help not only small companies but also large corporations such as Swarovski, Aldi or NCR to reach their goals in marketing and digital transformation. Leveraging my background as media technology engineer and my experience as a software developer, I lead cross-functional product teams from the very early stages of a product lifecycle to international delivery. I am passionate about agile and lean approaches to product development and I strongly believe that sustainable customer value results in sustainable stakeholder value.
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