Christian Salinas

About Christian Salinas

My passion for digital media buying and online advertising began with my keeness for math and statistics in college. I thrive on analyzing data, optimizing campaigns, and solving the ever-changing puzzle of hitting KPIs, target CPAs, and maximizing ROI.I entered the digital space in 2011, selling electronics and testing drop-shipping on eBay.Today, I’m a Digital Media Buyer at Synergy Insurance Marketing, managing a 7-figure annual ad budget across Facebook/Meta, Google, and TikTok. I’ve generated over $1million in front-end revenue with a 1.37X ROAS spend, and netted in revenue) by focusing on campaign optimization, programmatic buying, and creative testing.Previously, as an eCommerce Project Manager and SEO Product Marketing Specialist at CLS Industries, I launched products on eBay, Amazon, and Facebook Marketplace. My SEO strategies and proprietary automation frameworks (Zapier, VAs, related SAAS) increased sales by 400% and cut operational costs by as much as 95%.Other roles include Digital Marketing & Advertising Specialist at JobPrepped and Programmatic Media Buyer & Creative Strategist at Helene Parker Consulting, where I led campaigns on LinkedIn Ads and CTV, building brand awareness and driving results.Other key achievements in my digital & online career- Tripled daily leads (10 to 30+) in a month by optimizing bidding and scaling strategies- Cut CPL by 33% and improved CTR by 98% through A/B testing and landing page optimization- Boosted click-to-lead conversion from 7.7% to 8.3%, reducing CPL by 28%- Scaled TikTok campaigns across 15+ accounts in a week, avoiding account suspensions- Trained a Junior Media Buyer, increasing inbound leads from 30 to 300 daily and front-end revenue by 5% MoM- Integrated Madgicx and Revealbot, cutting data analysis time by 30%- Ran targeted ad campaigns in English and Spanish, reaching users- 4x ROAS in 24 hours on Facebook Ads by optimizing lookalike audiences and creativesI’m always learning and adapting to market changes.If you need a results-driven media buyer or paid media strategist who can manage multiple accounts and campaigns with cost-effective CPAs—let’s connect.Message/DM me here.Or email:j••••••••@gmail.comSkills:Media BuyingProgrammatic BuyingDigital MarketingOnline AdvertisingSocial Media MarketingGoogle AdsFacebook MarketingGoogle AnalyticsDigital StrategyEmail MarketingCampaign OptimizationData Analysis

Experience

1. Ecommerce Project Manager, Seo Product Marketing Strategist

   Cls Industries

   Jan 2017 — Present · WY, US

   Launched a portfolio of products in auxiliary sales channels and marketplaces such as eBay, Amazon, Facebook, resulting in a 400% increase in online sales (from $40 to $120 per day in profit) in < 1 month- Created automation tools for seamless price and stock syncing, order tracking uploads, and personalized messaging, elevating review completion from 20% to 90% for purchases- Led a successful cross-functional team of VAs to drive growth in customer service, order fulfillment, and storytelling, streamlining processes and improving customer satisfaction- Designed standard operating procedures and leveraged virtual assistants to drive productivity, resulting in $100K in eBay store revenue in < 3 months- Maintained 100% positive feedback by building a culture of friendly, upstanding, and efficient customer service, streamlining the processes with AI chatbots and workflows- Increased profit margins by 20% through strategic new product launches, optimizing revenue- Improved ecommerce sales by 3x in < 12 months by conducting thorough product research and optimizing product listing descriptions for improved SEO performance

Education

• San Diego Mesa College

  Associate of Arts (AA), Psychology

  2009 — 2013

• Acadium - Digital Marketing Accelerator

  Digital Marketing

Skills

• Android
• Brazilian Portuguese
• Google Adwords
• Sem
• Cold Calling
• Public Speaking
• Spanish
• Iphone
• Word
• Web D
• Keyword Research
• Microsoft Office
• Copywriting
• Web Design
• Search Engine Optimization (SEO)
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Lead Generation
• Research
• Communication
• Motion Graphics
• Photoshop
• Wordpress
• Entrepreneurship
• Russian
• Surfing
• Long Distance Running
• Web Development
• Boxing
• SEO
• Customer Service
• Social Networking
• Illustrator
• Social Media
• Marketing
• SEO Copywriting