Christian Mella

Experience

1. Director of Government Affairs

   SXSW

   Jan 2012 — Present · Austin, TX, US

   Liaise between the City of Austin (Austin Center for Events, APD, AFD, EMS, PARD, ARR, Transportation & Public Works, Music & Ent. Div, Development Services Dept, etc.) and our SXSW Conferences & Festivals-Austin Center for Events (ACE) permitting guidance for official SXSW sponsors, sales clients, venue partners as well as our internal departments-Coordinate sponsor activations within downtown street closures-Work with downtown businesses, venues, residents and Austin City Council regarding our events-Responsible for my SXSW Government Affairs Department budget-Event logistics, ground operations, music production, event safety and special projects-Manage 2 Government Affairs Department staff & the Artist Parking Operations volunteer crew-Promoted from SXSW Community Liaison to Head of Government Affairs-Promoted from Head of Government Affairs to Director of Government Affairs.

Education

• Arizona State University

  Bachelor of Arts, Broadcast Production

  1991 — 1995

Skills

• Brand Development
• Press Releases
• Promotions
• Digital Marketing
• Relationship Marketing
• Budget Management
• Public Relations
• Sales
• Community Relations
• Media Buying
• Event Execution
• Event Marketing
• Mobile Marketing
• Music Industry
• Leadership
• Marketing Management
• Event Management
• Music Festivals
• Community Development
• Market Planning
• Experiential Marketing
• Field Marketing
• Online Marketing
• Entertainment
• Festivals
• Sponsorship Activation
• Partnership Marketing
• Influencer Marketing
• Sponsorship
• Special Events
• Retail
• Product Placement
• Management
• Event Planning
• Product Launches
• Radio
• Music
• Social Media Marketing
• Marketing
• Strategic Partnerships