Christian Leriche

Global Communications Co-op @Loomis, Sayles & Company

Boston, MA, US

As a Global Communications Co-op, I continue to play a key role in supporting the firm’s public image and branding initiatives. My responsibilities include assisting with promotional merchandise, managing social media presence, and supporting internal communication efforts. In addition to these communication functions, I am actively involved in competitor and social media analysis, providing valuable insights into market trends, competitor strategies, and social media engagement. By tracking and evaluating these elements, I contribute to shaping the firm’s messaging and positioning in an increasingly competitive market. I also help identify opportunities for strengthening our brand presence across various platforms to ensure we remain relevant and influential in the industry.Further, I collaborate with different team members on research and information gathering, where I practice leadership in cross-functional projects. Presenting these findings to upper management allows me to refine my communication skills and enhance the firm’s ability to adapt to evolving market dynamics. My efforts aim to contribute to crafting forward-thinking communication strategies, driving both brand awareness and investor confidence in Loomis Sayles.