Christian Lafferty

WORK HISTORY

EDUCATION

SKILLS

ABOUT CHRISTIAN LAFFERTY

I have been in the automotive industry since with three outstanding dealer groups. My first experience was a salesperson for 3 years with Gerald Nissan in North Aurora. In 2002 I came to Infiniti of Naperville and signed on as a sales consultant. In 2006, I transferred back to the service department and became a service advisor. I held this position until 2012 when I was promoted to service manager. My background helps to provide me with a unique perspective on the industry from both the fixed and variable sides of the business. My sales experience showed me the importance of collecting customers and making deep connections with them. 2015 was the greatest experience of my managerial career. We were fortunate enough to sign a contract with Chris Collins Coaching with their \"Done for you\" program. I had unlimited access to people and resources who know so much more about the business than I was even aware existed. The experience changed my philosophy on work, life, success, and happiness. We quickly went from losing money to making money in the department After relocating to central Florida, I worked for two years in service departments in Orlando. My calling has since driven me to pursue my passion to guide and teach. In March of 2018, I was hired as a coach at Chris Collins, Inc, allowing me to pass on the knowledge I learned as a client and finding joy in assisting others in finding their purpose and happiness.Fixing one store has, by its own merits, a lifetime of lessons and challenges. Fixing 20 stores at a time is a whole new ball game. The wins are wins and the losses are wins because of the lessons learned. No matter the situation, we all get better. The environment here is one of honesty and transparency. We commit to working towards continuous improvement as a company and as individuals.Since joining Chris, I have moved from the coach position to the lead coach position where we more than tripled the coaching staff allowing us to affect more service departments than ever before. In 2020, I moved to Los Angeles to become a member of the exec team and I now oversee our sales and marketing teams as well as being a guest on the SERVICE DRIVE REVOLUTION podcast.This has been an amazingly challenging position that I welcome everyday. Getting to work with Chris everyday has changed the way I work, see the world, and the way I live. I love my team and it has been a great ride so far. Almost six years later, I\'m still so grateful for the opportunity, and I am looking forward to see what the future holds!