Christian Heinke
North & Central Europe (Nce) Digital Marketing Manager @Air Liquide
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WORK HISTORY
North & Central Europe (Nce) Digital Marketing Manager @Air Liquide
Dusseldorf, DE
Designing and following up a Digital Marketing strategy for 15 countries. In a dynamic B2B digital marketing world, let\'s focus on those three fields of my job:* SEO & GEO: We are shaping the \'industrial gas search\' for the manufacturing sector, the food industry, craftsmen and many more. This ensures our current and future customers always find the needed information across the web, our website and webshops.* Digital B2B Lead Generation: Inter-Connecting (potential) customers to our Air Liquide experts through digital, data-driven approaches and AI as an enabler. Whether through SEA, E-mail, or digital platforms, we advertise where our new and existing customers are.* B2B E-Commerce: Creating a frictionless digital purchasing experience that converts leads and retains customers. By consistently simplifying processes, and implementing smart features, we enhance the customer experience.
EDUCATION
Copenhagen Business School
ERASMUS Exchange
University of Duisburg-Essen
Master of Science, Business Administration (Management & Marketing)
University of Duisburg-Essen
Bachelor's degree, Business Administration (Management & Marketing)
ABOUT CHRISTIAN HEINKE
Welcome to my profile! Good to see you around! If we have not met yet, just a few words about me: B2B digital marketing has been my passion ever since I was a student at the University of Duisburg-Essen. I was able to deepen my knowledge during my studies at the Copenhagen Business School (CBS) and through my work at Deutsche Rockwool, Pilz, and BASF. Soccer training for kids was an important experience for me. The ruhr valley (greener than you think!) is my home, national and international contacts are what I am looking for on LinkedIn.In my role at Air Liquide, I help companies to find the right industrial gas solutions online. I am always open to discuss the future of B2B marketing, Digital trends, AI & much more. Feel free to connect with me or leave a message!
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