Christian Grubbs
Brand Marketing Manager for Alliance Plastics | Aspiring Beauty Brand Manager | Multi-Channel Strategist | Driving Awareness, Engagement & Growth through Innovative Branding
- Role
- Marketing and Brand Manager at Alliance Plastics
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Christian Grubbs
Hello, my name is Christian Grubbs. I graduated from the Cameron School of Business with my Bachelor’s in Business Administration with a concentration in marketing strategy at the University of North Carolina Wilmington. As a Brand Marketing Manager with a foundation in manufacturing and packaging, I thrive on transforming technical products into compelling, human-centered brand stories. Throughout my career, I\'ve developed data-driven campaigns, managed high-impact content across platforms, and led brand activations at trade shows - all with a focus on driving connection and measurable results.Inspired by the creativity and fast-evolving energy of the beauty industry, I\'m passionate about bringing my expertise in strategic planning, digital engagement, and storytelling to visionary brands focused on inclusivity, sustainability, and consumer delight. I believe in the power of thoughtful branding: from innovative campaigns that resonate culturally, to omni-channel content that sparks loyalty, to partnerships that elevate unique voices.I am dedicated to lifelong learning - from discovering emerging beauty trends to understanding how technology, consumer insights, and aesthetics shape perception. My goal is to contribute to purpose-driven, diverse brands that set new standards for impact and authenticity.Let\'s connect to collaborate on building brands and campaigns that inspire confidence and celebrate individuality.
Experience
Marketing and Brand Manager
Jan 2026 — Present · Rock Hill, SC, US
Developing and executing integrated marketing plans across web, social, email, and print to increase brand awareness, generate leads, and deepen customer engagement.• Creating and optimizing content for the website, LinkedIn, social media, news releases, and product collateral, aligning messaging to customer pain points and market trends.• Leading trade shows, in-person events, and partnership activations from concept through follow-up, maximizing visibility, relationship-building, and ROI.• Conducting market research and competitive analysis, turning data and performance metrics into actionable insights that refine strategy and inform leadership.• Collaborating with cross-functional teams and external vendors to deliver high-impact campaigns, visual assets, and branded experiences on time and on budget.• Supporting product launches and advertising initiatives with creative ideation, logistics coordination, and post-campaign reporting to continuously optimize performance.• Leading the creative direction and strategic overhaul of the company website, partnering with a developer on technical implementation while owning UX, content, and visual design.• Producing and curating original product and brand photography for digital and print channels, elevating visual storytelling and reinforcing a consistent brand identity.
Education
University of North Carolina Wilmington
Bachelor of Business Administration - BBA, Marketing Strategy
KEDGE Business School
International Business
KEDGE Business School
Finance, General
Appalachian State University
Communication, General
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