Christian Congello
Senior Director, Client Leadership at Mars United Commerce
- Role
- Senior Director, Client Leadership at Mars United Commerce
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Christian Congello
It all starts with understanding your consumer. Storytelling has been a driving force since the beginning of time - shaping decisions, inspiring action, and creating connections. In today’s world of shopper marketing and promotions, that same principle holds true: brands win when they deliver the right message, at the right time, with the right targeting, and activating the right tactic - ensuring programs connect and engage shoppers across the entire path to purchase.As a marketer with a passion for advertising and consumer engagement, I’ve been drawn to brand-building and promotions from the very start. Even before graduating from Siena College in May 2016, I sought out internships and opportunities that deepened my expertise and reinforced my belief in the power of storytelling to influence shopper behavior.Over the past several years, I’ve partnered with globally recognized companies and brands to bring different marketing strategies to life - whether managing cross-functional packaging initiatives, leading in-store promotional activations, or developing full-funnel digital campaigns that seamlessly connect online and offline behavior. At every stage, my focus has been on creating programs that not only capture attention, but also drive conversion and lasting brand loyalty.Because at the end of the day, no matter the medium or tactic, it all starts with understanding your consumer.
Experience
Senior Director, Client Leadership
Apr 2025 — Present · NY, US
Client- Mars Wrigley Confectionery- Mars Ice Cream- KIND Frozen- KIND Snacks- Nature\'s Bakery
Education
Fairfield Ludlowe High School
High School
2008 — 2012
Siena University
Bachelor of Science (BS), Major: Marketing, Minor: Writing & Communication
2012 — 2016
University of Roehampton
Bachelor’s Degree, Marketing/Marketing Management/Advertising
2015 — 2015
Skills
- Microsoft Word
- Time Management
- Research
- Advertising
- Public Speaking
- Powerpoint
- Microsoft Excel
- Social Media
- Management
- Marketing
- Microsoft Office
- Microsoft Powerpoint
- Teamwork
- Leadership
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