Christian Alvarez
Paid Social Media Manager @Monster Energy
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WORK HISTORY
Paid Social Media Manager @Monster Energy
Corona, CA, US
Led paid social strategy and execution across Meta, TikTok, YouTube, and X, managing multimillion-dollar annual budgets- Drove brand growth by optimizing full-funnel campaigns, achieving double-digit lifts in engagement and ROAS- Partnered with creative, sports, and music teams to launch culturally relevant campaigns amplifying Monster’s global sponsorships- Secured early access to new ad products through direct partnerships with platform reps, driving innovation in campaign execution- Delivered actionable performance insights to senior leadership via custom dashboards and reporting- Managed agencies and cross-functional teams to ensure flawless campaign delivery at scale.
EDUCATION
San Francisco State University
Bachelor's degree
San Francisco State University, Lam Family College of Business
Bachelor of Science - BS
ABOUT CHRISTIAN ALVAREZ
Monster Energy focuses on leveraging paid social strategies to enhance brand visibility…
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