Christel Roldan

About Christel Roldan

Professional Summary:Fully integrated Account Director with extensive strategic and creative production experience on interactive, social media and traditional advertising/marketing campaigns. Specialties Include:Identifying strategic insights, thought leadership, problem-solving, collaboration, mentoring and developing strong relationships.Goals:To continue my career with an organization that will utilize my leadership, management and client-facing skills to benefit mutual growth and success.

Experience

1. VP, Brand Management, Client Services

   Ignited

   Sep 2016 — Present

   Clients: DTS, Sanuk, fresh & easy, Pinkberry, Contiki, Scopely• Successfully provide thought leadership, strategy, direction and problem-solving solutions to meet client needs• Oversee implementation of 360 campaigns across brand’s marketing-mix elements• Successfully led fresh & easy pitch resulting in multimillion dollar AOR account• Understand the interactive marketing landscape and align interactive tactics with client objectives • Develop sound digital strategies across web, social and mobile platforms given the target, brand and competitive insights• Manage and lead agency’s resources including creative, digital, media, search, social media, video production and experiential marketing• Work on new business pitches and develop strategies for emerging brands and new product launches • Lead brainstorm sessions, contribute big ideas and collaborate with internal team members• Recognize clients’ business, key contacts, organization structures, processes and strategic plans• Anticipate client needs, identify solutions and act in the clients’ best interest to increase the value of service • Set client expectations and ensure timely and on-target deliverables throughout the project lifecycle • Maintain thought leadership, watch for trends and apply thinking toward clients’ ROI• Manage budgets, oversee scope and ensure profitable delivery of services and client satisfaction• Oversee timelines, client feedback and communication flow• Inspire team morale and contribute to the overall agency culture

Education

• California State University, Fullerton

  BA, Communications, emphasis in Advertising

  1992 — 1997

Skills

• Strategy
• Creative Strategy
• Advertising
• Interactive Advertising
• Copywriting
• Web Analytics
• Integrated Marketing
• Mobile Marketing
• Digital Marketing
• Relationship Marketing
• Social Media
• Digital Strategy
• Interactive Marketing
• Proficient in Social Marketing, Microsoft Outlook, Word, Excel and Powerpoint
• Strategic Communications
• Social Marketing