Christal T.
Director of Product, Growth
- Role
- Director of Product Management at Dutch Vet
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Christal T.
Technical product manager with marketing background focused on building user-friendly consumer products that drive user acquisition, activation, and engagement. Led multiple marketing technology migrations and implementations to create a sustainable and efficient martech stack. Experienced with both small startups and large enterprises to manage long-term bets with short-term wins. Managed junior PMs and cross-functional growth tiger teams to launch 0-1 ventures.Highlights:1. Product Management, Roadmap, Prioritization2. A/B Testing, Multivariate Testing, Conversion Rate Optimization (CRO)3. Marketing Automation Platforms, Data Architecture, Customer Data Platforms (CDP)4. Customer Acquisition, Paid Search (SEM), Organic Search (SEO)5. Digital Analytics Platform (Amplitude, Adobe Analytics, Posthog, Google Analytics, MixPanel, Heap, FullStory)6. Cross-Functional Leadership and Alignment7. Change management and process improvements
Experience
Director of Product Management
Jan 2025 — Present · San Francisco, CA, US
Reporting to Chief Product Officer. Scope: acquisition & growth, martech, experimentation, analytics, merchandising, e-commerce. Currently working on a headless migration, but day to day, I build prototypes, align on scope of work, validate new opportunities, and banter with LLMs to make my life more productive.
Education
Lowell High School
HS Diploma
San Francisco State University
Bachelor's Degree, Economics
National Chengchi University
Study Abroad, International Finance, Chinese
Skills
- Leadership
- Sales
- Customer Service
- Teamwork
- Public Speaking
- Social Networking
- Marketing
- Management
- Powerpoint
- Microsoft Excel
- Lead Generation
- New Business Development
- Salesforce.com
- Insurance
- Time Management
- Outlook
- Customer Retention
- Account Management
- Team Building
- Crm Databases
- Microsoft Office
- Event Planning
- Organizational Development
- Social Media
- Life Insurance
- Advertising
- Crm
- Training
- Team Leadership
- Recruiting
- Business Development
- Investments
- Retail
- Access
- Building Relationships
- Networking
- Finance
- Social Media Marketing
- Sales Management
- Marketing Strategy
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