Christa Lavender

About Christa Lavender

Passionate, creative digital marketing specialist with extensive knowledge of and experience in social media marketing, digital marketing, content creation, content strategy, and writing. With a strong teamwork mentality, I love working with others to make creative visions come to life. After graduating Summa Cum Laude from the University of Arkansas, I worked on content production at Team SI, one of the fastest growing digital advertising agencies in the state before working as Social Media Manager for P. Allen Smith, renowned author, television host, entrepreneur, and conservationist. While at Hortus Ltd./P. Allen Smith Companies, I grew the brand\'s presence and engagement on social media, including increasing the following on Facebook by nearly 5% and on Instagram by 22% within 7 months. I developed new strategies, best practices, and channels that coincided with the brand’s marketing goals, helping to create real, measurable results from social media. I joined the Sells Agency as an Associate Account Executive and Social Media Specialist in 2017 and was promoted to Social Media Manager in 2019. Sells is a full-service agency with equal prowess in traditional and digital channels along with a strong focus on results as measured through sales and research. I’m responsible for the development, planning, and execution of extensive social media marketing strategies for clients in a variety of industries. I consult on any client social media needs and work to help our clients achieve concrete goals with strategic social media efforts. I also manage client accounts and projects involving both digital and traditional marketing platforms. Social media: Twitter:@christadpage Facebook: facebook.com/christa.danielle Instagram:@christalavender

Experience

1. Social Media Director

   Sells Agency

   Jun 2021 — Present · Sacramento, CA, US

Education

• University of Arkansas

  Bachelor's Degree, Psychology

  2010 — 2014