Christa Berg

Experience

1. Marketing Content Manager

   Intelligent Video Solutions (IVS)

   Feb 2021 — Present · Sussex, WI, US

   Audio & Video Capture Tools and Services Tailored to Your NeedsVALT from Intelligent Video Solutions is a complete hardware and software solution empowering higher education, healthcare, government or corporate users to easily capture high-quality audio and HD video using IP cameras. VALT users quickly and easily view, record and stream video events without extensive IT support. IVS excels at working with multi-site/enterprise facilities that are deploying VALT to create a powerful, agile and customizable video observation and recording system for their programs. The intuitive, browser-based interface makes it easy to quickly launch or schedule recording sessions, catalog them with relevant data, search and stream video assets from any computer with secure credentials. and implement a content marketing strategy to drive brand awareness, engagement, and conversions.Produce and manage a content calendar, ensuring timely delivery of various content types, including blog posts, social media updates, videos, whitepapers, and case studies.Conduct market research to identify content trends, audience preferences, and competitive insights.Collaborate with cross-functional teams, including IT and sales, to create cohesive and impactful content.Optimize content for SEO to increase organic traffic and improve search engine rankings.Utilize data and analytics to measure content performance, derive insights, and adjust strategies to maximize impact.Lead content brainstorming sessions and guide the content creation process from ideation to publication.Stay up-to-date with industry trends and emerging content marketing technologies.

Education

• Carroll University

  BS, Graphic Communications/Graphic Design Major/ Business Marketing Minor

  2010 — 2014