Christa Burkholder
Lifecycle & Crm Manager @Care.com
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WORK HISTORY
Lifecycle & Crm Manager @Care.com
Own lifecycle marketing and product launch strategy supporting caregiver supply across Care.com’s two-sided marketplace connecting families with care providers- Lead messaging strategy and cross-functional execution for product launches and lifecycle campaigns, aligning Product Marketing, Creative, Engineering, and CRM teams to deliver on a unified timeline- Build new performance reporting for executive leadership to track lifecycle marketing performance and user engagement trends- Identify and resolve data gaps impacting lifecycle campaigns by partnering with analytics and engineering teams- Launched 5+ new lifecycle retention campaigns to improve caregiver subscription re-enrollment and platform engagement- Investigate under-documented or underused product features to uncover caregiver value opportunities and translate them into clear value propositions and lifecycle campaigns.
EDUCATION
Ball State University
Master of Arts - MA, Public Relations, Advertising, and Applied Communication
Ball State University
Bachelor's degree, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT CHRISTA BURKHOLDER
Marketing manager with a strong track record in lifecycle marketing and retention strategy, launching personalization programs, streamlining processes to improve efficiency, and leading cross-functional teams through several projects simultaneously. Notably, I oversaw the company rebrand in five marketing channels while still hitting day-to-day asset delivery deadlines. I have a proven track record of success leading and supporting multi-channel integrated campaigns in a Fortune 500 fast-paced, matrixed B2C setting as well as in a growing e-commerce organization. In other words, I learn quickly and can adapt to any kind of budget, tools, and environment. My master\'s degree is in public relations that built and refined my digital storytelling abilities (which comes in handy when you\'re short a copywriter!) but I concentrated in research and analytics, so I am not shy around Excel formulas or pulling data from various platforms (Adobe Analytics, Cheetah Digital, etc.).I care very deeply about the people I work with and am passionate to NOT be the person who causes someone else to \"have a bad day\". To recognize this, in my first year at ShopSimon I was awarded the Collaboration value award.
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