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Christa Anz

Storyteller/Growth Facilitator/Strategic Marketing Leader

Role
Global Marketing Director at Sensormatic
Location
Dallas-Fort Worth, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Christa Anz

Creative, experienced, marketing leader who isn’t afraid to do new things, set new standards and build killer new marketing initiatives. From start-ups to Fortune 500s, I\'ve thrived in any sized business with my data-driven, roll-up-your-sleeves and get it done and \"always be optimizing\" approach.Expertise:Strategy - Email Marketing - Public Relations - Account Based Marketing - Inbound Marketing - Social Media - SEO & PPC Management - Content Curation - Rebranding - Internal & External Communications - Trade Show and Event Planning - Analytics & Reporting - Customer Retention

Experience

  1. Global Marketing Director

    Sensormatic

    Oct 2023 — Present · Dallas-Fort Worth, TX, US

    Accelerate Sensormatic\'s strategy through the development, and execution of marketing and communication strategies that drive brand awareness and growth throughout the world.• Develop and execute global marketing initiatives that align with business objectives, driving brand positioning, market growth, and revenue generation across diverse regions and industries.• Lead cross-functional teams and regional marketing efforts to ensure consistent messaging, campaign execution, and alignment with sales and product teams for maximum impact.• Analyze market trends and customer insights to identify opportunities, refine value propositions, and optimize marketing efforts to meet the needs of B2B clients.• Drive innovation in marketing channels and technologies, leveraging data-driven approaches to enhance engagement, track performance, and deliver measurable results at scale

Education

  • Texas A&M University

    Bachelors, Marketing

    1999 — 2003

Skills

  • Content Marketing
  • Salesforce.com
  • Screenflow
  • Videoscribe
  • Crm
  • Start-Ups
  • Saas
  • Marketo
  • Software as a Service (Saas)
  • Hubspot
  • Go-to-Market Strategy
  • Analytics
  • Public Relations
  • Internal Communications
  • Leadership
  • Event Planning
  • Multi-Channel Marketing
  • Content Strategy
  • Social Media
  • Enterprise Software
  • Customer Relationship Management (Crm)
  • Wordpress
  • Product Marketing
  • Email Marketing
  • Demand Generation
  • Account Management
  • Strategy
  • Newsletters
  • Management
  • Advertising
  • Blogging
  • Lead Generation
  • Business Intelligence
  • Marketing

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Christa Anz — Global Marketing Director at Sensormatic in Dallas-Fort Worth, TX, US | Unifers