Christa Serra

About Christa Serra

Business leader offering an exceptional record of achievement over a 22-year career in the Fintech and Payments industry. A tenacious spirited thought leader who orchestrates collaboration, innovation, and results. Fosters relationships, growth opportunities and seeks a client focused approach in all aspects of business. Self-driven with strategic and analytical approach to addressing complex issues. Talented in identifying and capitalizing on emerging market trends, revenue opportunities and enterprise solutions across C-level executive and management teams. Experienced in managing Financial Institutions Merchant Services, and POS Technologies as well as an expert in Acquiring solutions for Retail, Government, FinTech and Technology, Gaming, Sports, Payment Facilitation models and High-Risk Industries.

Experience

1. VP, Global Sales Omnichannel Digital Commerce

   Fiserv

   Oct 2021 — Present

   Accountable for global sales targets and client relationship/partnership strategies across Fintech and Technology, Government, Gaming, Sports, Emerging and High Risk Markets - Product Sales responsibility across 11 product lines - Evaluates client and industry needs and develops innovative solutions that deliver positive client experiences and profitable revenue growth to achieve aggressive quarterly and annual targets - Navigates a complex and matrix organization to lead cross-functional technology and service initiatives across Vertical Sales, Product, Legal, Compliance, and Operations teams to drive results- Demonstrates a deep understanding of market dynamics, challenges, trends, and operations- Strong knowledge and advisor of industry processes, market dynamics and challenges, payments technology and compliance/regulations.

Education

• American River College

  Associate's degree, Business Administration

• Ashford University

  Bachelor's degree, International Business