Christa Houts
Associate Product Manager at Iconex
- Role
- Associate Product Manager at Iconex
- Location
- Chattanooga, US
- LinkedIn followers
- 500 followers
Experience
Associate Product Manager
May 2021 — Present
Support and drive go-to-market labels strategy alignment and execution. Own end-to-end strategy of new product roadmap, documentation, reporting and performance analysis. Identify and present Business Case, ROI, and market research to launch new products to market. Product development strategy in-line with Iconex business metrics. Establish and maintain OEM and supplier relationships for platform label technologies. Drive cross-platform execution and support for R&D product trials. New product Stage Gate Reviews & sign off. Provide post-sale, on-site, and remote technical support. Manage website and eCommerce product presence and analytical tracking. Generate new revenue streams through integrated marketing and digital outreach strategies. Establish and drive KPI and data analytics to deliver ROMI to key stakeholders.
Skills
- Print Buyer
- Brand Management
- Packaging
- Variable Data Printing
- Project Management
- Digital Printing
- Screen Printing
- Print Management
- Account Management
- Offset Printing
- Wide Format Printing
- Strategic Thinking
- Purchasing
- Sales
- Product Development
- Pricing Strategy
- Sales Management
- Manufacturing
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